Bluserena's 2024 is off to a good start with positive booking trends for all its destinations, and the company is aiming to increase its share of international clients.
Bluserena’s resorts are directly on the sea
This aim was revealed at the ITB in Berlin by corporate director of sales, Marco Masserini. The company, which today has more than 90% of its customers in Italy, is determined to increase the international share of its clients: "We are experiencing great interest in Italy, in particular for a product like ours with resorts directly on the sea," says Masserini.
“Special guaranteed flight packages for our Is Serenas Badesi resort”
Bluserena is currently concentrating on brand awareness.
"Almost all our properties have been renovated in the last two years (following the acquisition of the group by the Spanish fund Azora in November 2021, Ed.). For this summer we have a series of connections from Turin, Milan Bergamo, Verona and Bologna airports to Olbia, with special guaranteed flight packages especially for our resort Is Serenas Badesi.”
