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Bringing the Marche to the forefront of inbound tourism 

By Thursday, 10 November 2022 14:39

The 3rd. edition of Discover the Marche. Discover the Marche Region, promoted by Inside Marche Live, with the collaboration of Travel Quotidiano, was a concrete opportunity for operators, administrators, and institutions to discuss the strengths of what the region has to offer as well as the problems and needs of the sector.

“Innovation passes through digitalization” 

Maria Elena Rossi, director of promotion and marketing of ENIT Italia, the national tourist board, who was the guest of honour at the event, said that "Le Marche has much to offer from an experiential point of view. Innovation and sustainability are the pillars of this transitional stage. We are collaborating with the Marche Region on several fronts, and it is important to emphasise that today more than ever, the offer has to be digital to intercept the tourist demand.”

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A qualified industry audience

For the partners of Inside Marche Live the event was an opportunity to engage with an industry audience. Among those present were the ALTE Marche Unione Montana Catria e Nerone with its President Alberto Alessandri, the Municipality of Urbino with Councillor for Tourism Roberto Cioppi presenting the city which this year is celebrating the 600th anniversary of Federico Da Montefeltro. Also present were the Municipality of Monterubbiano which, thanks to the presence of historian Walter Scottucci, highlighted the attractions of the Marche’s smaller towns, and Pesaro, Italian Capital of Culture 2024 with Marco Perugini, President of the Pesaro Municipal Council. 

The visitor is the real protagonist of the holiday

"The Alte Marche region consists of nine municipalities," explained President Alberto Alessandri, "We share nature, culture and food and wine, as well as the great resource of our rivers. The visitor will always be the real protagonist of the holiday, and will be warmly welcomed by the locals.” Gianni Rebecchi, national president of Assoviaggi Confesercenti said that pre-Covid there were over 2,700 agencies specialised in inbound travel. “Our aim is to enhance and support them. One of our first commitments will be to meet the new minister to highlight the sector's strengths and problems.”

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