Rome as a destination to be experienced and not just admired: this is the aim of the new promotional campaign Rome is created by CNA Roma, the National Confederation of Crafts and Small and Medium Enterprises of Rome, in collaboration with Invidio Srl, and Integrare Srl.
More nights, more dreams. A campaign to boost quality tourism
"We face a major challenge, that of bringing Rome and the Lazio region back to the center of national and international tourist flows. In recent months we have worked in synergy with all the stakeholders, in particular with the trade associations, on the More nights, more dreams campaign,” said Tourism Councillor Valentina Corrado. The aim, said Stefano Di Niola, Secretary CNA Roma, is to boost quality tourism and bring added value to the thousands of businesses in related industries that offer goods and services. “CNA Roma will continue to work with local administrations on a communications and promotional strategy, as well training and advising companies.” 
Today’s tourist wants to feel like a Roman
“We have to try to see Rome with the eyes of the tourist who is better informed and has studied the destinations and itineraries that interest them. He wants a more authentic experience, and to be able to interact with locals. He wants to feel like a Roman,” said CNA Turismo’s President Marco Misischia. The video will be used at events and trade fairs and broadcast on CNA Roma’s official digital channels in Italian and in English as well as on Youtube at this link: https://www.youtube.com/watch?v=WeDpNFXOQsA
