From fifth to fourth. A small but an important comeback made by Italy with regard to international arrivals.
Italy is second to France and ties with Spain
In fact, Italy ranks fourth in the world for international tourism arrivals with a revenue of €21.3 billion, up +22.7% compared to 2020. With 9% of preferences Italy is second only to France (11%) and ties with Spain. These figures come from Enit's elaborations on Istat, Unwto, and Bank of Italy data, released today for the presentation of the BIT, scheduled at Allianz MiCo (FieraMilanocity) from Sunday 12 to Tuesday 14 February 2023.
Italy has the highest increase in international airline bookings
According to Enit in November Italy has the highest saturation rate of the hotels booked through Ota among the main European countries (37%), while the saturation of non-hotels is estimated at 39%. And in this same month Italy has the highest increase in international airline bookings at 392,000, which is +65% over 2021.
An acceleration of the recovery to 65% of pre-pandemic levels
The UNWTO reports an acceleration in the international recovery that has now reached 65% of pre-pandemic levels. In the third quarter alone, international arrivals are estimated at 390 million, 50% of the total since the start of the year. Europe continues to lead the rebound. Between January and September, it welcomed 477 million international arrivals, or 68% of the world total, reaching 81% of pre-pandemic levels.
Travellers are looking for sustainable choices
While the progressive elimination or reduction of restrictions in almost all countries has certainly contributed to growth, the real boost seems to come from new travel styles. It is no coincidence that the Sustainable Travel Report 2022 from Booking, which surveyed 30,000 respondents in 32 countries, shows more conscious, sustainable and respectful choices throughout the travel experience, right from the time of booking. Some 93% of Italians, and 81% on a global scale, consider it important to travel sustainably.
