The Expo Tuscia project from the DMO is a blueprint for targeted territorial marketing.

“The Expo Tuscia DMO is a tool to trigger virtuous processes”

The project stems from an important consideration,” says Vincenzo Peparello, president of the DMO. -A profound change in distribution has led to new needs and lifestyles in a society that was changed by the pandemic. This has impacted strongly on travel and seen the arrival of a “new” kind of tourist.  And so the Expo Tuscia DMO was set up as a tool to trigger virtuous processes combining territorial and entrepreneurial marketing through targeted actions involving both public and private players.”

The need to reposition Tuscia as a destination

"Destinations must be able to offer thematic tourism to a target clientele that is increasingly interested in the quality of life of a destination, its excellence and sustainability,- says destination manager Francesco Comotti. -With this awareness, and taking into account the objectives of the EU and of the PNRR, we have to reposition our destination to respond to the new needs of national and international tourism.” 

The focus is on heritage and religious tourism

“Tuscia wants to propose alternative and complementary products on the Italian and international markets, but also niche products linked to our culture and traditions, food and wines,- says Pepparello, and we will also promote trekking and the environment.” Ample space will also be given to heritage and religious tourism in anticipation of the 2025 Jubilee. “Experiential tourism enhances individual entrepreneurial skills, is more responsible and coherent and respects places and local communities.” 

Boosting the economic and cultural added value that tourists bring

In this scenario Expo Tuscia becomes an effective tool for the strategic objectives in the Lazio Region's tourism development plans, such as the redistribution of tourist flows, and lengthening the season and the stay. "We see ourselves as an instrument for the realization of these aims," says Francesco Comotti, -and we will take concrete steps to put the spotlight on boosting the economic and cultural added value that tourists bring to a destination.” 

A new Roman location for the Numa Group’s 5th hotel in the Eternal City.

The Numa Gia is ready to open this month with 38 keys

Located at 38 Via Liguria, in the city's modern heart, in the immediate vicinity of the W Hotel, the Grand Hotel Palace and the new Rosewood, this is the German group's fifth property in Rome. 

Openings planned in many Italian cities

"We are planning new locations in Florence, Bologna, Naples and Palermo, as well as Rome, Venice and Milan," says Numa Group chairman Dimitri Chandogin. "Our offer aims to meet the changing demand of young tourists, who prefer a digital concept. At the same time our formula offers significant advantages for traditional hotel owners, through efficient operational management and a limited number of staff.”

The Avani Rio Novo Venezia is the second Italian property of the Minor Group brand after the Palazzo Moscova in Milan. 

A tribute to the home of the Film Festival

Located in the Dorsoduro district, the 144-room Avani Rio Novo Venezia has the clean lines and geometric shapes of Italian rationalist architecture. The interior décor is a tribute to the world of cinema and evokes the connection to the city of Venice, home of the Film Festival.

Avani Rio Novo Venice Hotel

Avani grab-and-go options

At the 8 Millimetri Cicchetti & Wine restaurant, aficionados can relax and admire the black-and-white photographs depicting icons of Italian cinema, or enjoy an espresso and a hearty breakfast. In true Avani style, the restaurant also offers grab-and-go options for coffee, pastries and light snacks. 

Avani Palazzo Moscova Milan Hotel

Close to the station and cruise terminals 

For meetings and events, the  new Avani’s restaurant is connected to dedicated spaces, creating large bright areas, with a capacity of 130 people, named after some of Italy's most famous directors. The Avani Rio Novo is located 30 minutes from Venice Marco Polo Airport, a 10-minute walk from the railway station and is also easily accessible from the various car and cruise terminals.

  

Fifteen new suites with sea views, located on the fifth floor of the hotel, are now available at the Excelsior Venice Lido Resort. 

Rooms in classical Venetian style

These 15 new sea-view suites are the first stage of the interior renovation, after the complex restoration of the exterior, which is of important historical and architectural value. The ambience and style of the new rooms pay homage to the classic Venetian style, thanks to a blend of Renaissance and modern features. Imposing glass chandeliers, recalling Murano’s tradition,s dominate the scene and highlighted by  the light from the large windows and the many mirrors. The furnishings, together with the pastel colour palette of green and soft pink, enhance the romantic atmosphere of the rooms, and the large bathrooms have both a bathtub and shower.

“The Hotel Excelsior Venice Lido Resort is an architectural gem”

“The Hotel Excelsior Venice Lido Resort is an architectural gem, which has always been a destination for international tourism.- says general manager Alessio Lazazzera. -Preserving it has been complex, and the work to protect and renew this architectural masterpiece still has to be finished.”

Villa Malfatti, a historic 19th-century mansion 25 kilometres from Turin’s Caselle Airport, is the gateway to exploring the Canavese region.

Villa Malfatti is a popular film set 

In a centuries-old park, Villa Malfatti has been the set of many films and television dramas. With nine double rooms and seven singles (with 7 bathrooms) furnished with antiques, it can accommodate a minimum of eight people and a maximum of 25 in summer, and a minimum of eight people and a maximum of 13 (6 doubles and 1 single with 4 bathrooms) in winter.   

Visiting ancient castles

This former private residence of the Malfatti di Monte Tretto barons exudes the atmosphere of a beloved home and is ideal for hosting events and ceremonies, and particularly suitable for families or groups of friends.  Located in the heart of the Canavese, Villa Malfatti is a strategic starting point for visits to the surrounding area. The Canavese is a popular destination for its history, and culture and less than 15 kilometres away are the castles of San Giorgio, Agliè, Masino, while Turin and the stunning Reggia di Venaria, the former royal palace, are just 35 kilometres away.

Excellent local restaurants and wineries 

Sports enthusiasts can enjoy fit walking, running, cycling and horse riding, and the spectacular scenery of the Gran Paradiso National Park is just an hour's drive away.  Food and wine lovers can enjoy the dishes and wines of Canavese and Piedmontese traditions, choosing from many excellent local restaurants and wineries. And for retail therapy there are nearby shopping outlets, while guests will find ample free parking at Villa Malfatti.

With sustainable travel and tourism no longer an option but a necessity, Tuscany has adopted a long-term vision of sustainability.

Under the guidance of the regional Toscana Promozione Turistica agency, a group of eco-sensitive tour operators joined forces to design a manifest of values of sustainable tourism. This manifest, to which all regional businesses can voluntarily adhere, formalizes the principles of sustainable tourism in Tuscany, advocating practical actions and an awareness of the impact of human actions on the environment and on local communities. The manifest, which is in the final drafting stage, is being presented at TTG Experience in Rimini alongside a communications campaign.

In the coming months Tuscan companies will be invited to collaborate with the regional tourism portal by forwarding offers and proposals consistent with the manifest. These hundreds of certified enterprises, which include those in parks that adhere to the European charter of sustainable tourism, and the thousands of Tuscan concerns with the Sustainable Booking travel badge, have all implemented measures to make their guests' stays more sustainable.

Organic and Michelin Green Star restaurants will also join, as will organic producers and participants in Vetrina Toscana, the Region's project promoting wine and food tourism, in collaboration with Unioncamere. 

Uccellina Park Ph Credits: Guido Cozzi

Tuscany is the first region in Italy to have created the Atlas of Cycling Tourism Routes and the Atlas of Walking Routes and boasts more than 6,500 hotels and non-hotel facilities committed to sustainability. The region’s four national and three regional parks, 130 nature reserves and minor parks also adhere to the European Charter for Sustainable Tourism (CETS) that defines and verifies actions for the development of tourism that respects all living species.

The Modena Raffaello is the third property of the RMH Rosaria Marazzi Hotels group. 

A restaurant with Michelin-star guidance

The RMH Group’s new entry is the result of the renovation of the historic hotel of the same name in Modena, in the Emilia region and has 31 apartments and 67 rooms and suites. It also has the Living Bar Bistrot and the fine dining Sottoluce Restaurant which will open in the autumn with the collaboration of Michelin-starred chef Luca Marchini.

A large conference centre 

The Modena Raffaello also has a conference centre with the 270-seat Rosaria Marazzi plenary hall, which can be divided into two separate rooms. There are also three rooms named Autodromo di Imola, Autodromo di Misano and Autodromo di Monza, with 45, 45 and 63 seats respectively, which can be combined into a 140-seat hall. The conference centre also includes two boardrooms for smaller meetings of 8-12 people.

"We are proud of this new opening"

"We are proud of this new opening," says Alessandra Severi, the company's vice president. "For Rosaria Marazzi Hotels this is a major project and a far-reaching investment in the world of hospitality, which aims to further enhance our territory.”

Living Bar Bistrot RMH Modena Raffaello

In addition to the Raffaello, the company also owns the RMH Modena Des Arts in Baggiovara, and the RMH Lopud Lafodia, in Croatia.

Pescara-based Bluserena has decided to make e-bikes available in resorts in Puglia. 

60 bicycles in the Ethra Reserve in Puglia

At present the e-bikes, supplied by the Dutch startup Unicorn Mobility, can be rented in the Ethra Reserve in Puglia, which has around 60 bicycles for use by guests staying in the four resorts of the complex in the Stornara nature reserve. Bikes are also available as in the historic Serena Majestic Hotel Residence in Abruzzo, where there are also some electric scooters.

“We aim to reduce single-use plastic by 50%”

“Sustainable development policies and social responsibility are an integral part of our green evolution, and the introduction of e-bikes in our resorts was a natural choice for us.- says Marcello Cicalò, CEO of Bluserena. - Sustainable mobility is one of the pillars of our work, in many of our resorts we are already using photovoltaic energy, thus reducing the annual release of Co2 into the atmosphere by approximately 23 thousand tons. We are also implementing a plan to reduce single-use plastic by 50%”.