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Italy was the 2nd most searched country at the start of 2023 says Jetcost

By Thursday, 05 January 2023 20:27
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At the start of 2023 Italy was the 2nd most searched country by Europeans wanting to travel, according to a Jetcost survey.

Italian cities were hot favourites for end-of-year breaks 

Flight searches for the end of 2022 increased by 230% compared to last year says Jetcost, and Rome, Milan, Naples, Venice, Catania, Florence, Bologna and Turin were top choices for end-of-year breaks  With the recovery of tourism in Italy the flight and hotel search engine www.jetcost.it found that flight searches for the end of 2022 were up 230, while hotel searches were up 180% compared to last year.

The nightlife in Milan and Venice is a big attraction

Italy’s art cities, rich culture, small towns, food and wine, good hotels, and cheaper prices than other European countries, made it the second most searched country on Jetcost for spending the start of 2023, coming in just behind Spain but ahead of Portugal, France and the UK. Jetcost.co.uk’s analysis of flight searches from 26 December 2022 to 4 January 2023, indicate that many people opted for destinations with cultural richness, as well as good food and wine and an intense nightlife. Milan and Venice were particularly popular for their culture, and also their lively night life, with Milan proving the most popular city for British travellers, and the second most popular for the Germans, French, Spanish, Dutch and Portuguese.

The Eternal City is second favourite for the UK market 

Rome, a symbol of Italy’s history and culture, but also a favourite for its gastronomy and fashion, excellent clubs and restaurants was a favourite with the Germans, French, Spanish, Dutch and Portuguese, and the second most popular destination for the UK market. Naples, another monumental city rich in history, ranked as the third most popular destination for German and Dutch travellers, fourth for the French and sixth for the British, Spanish and Portuguese.

The Italian islands are also popular choices

Catania in Sicily is the fourth most popular city for German and British travellers, and fifth for the Dutch, while Palermo is the fifth choice for Germans and sixth for the French. Another popular island where one can enjoy the sun is Sardinia, with Cagliari the tenth most popular city for German, French and Dutch travellers and Olbia the 13th most popular destination for Germans. In addition Florence, Bologna, Genoa, Bari, Brindisi, Turin, Lamezia Terme, Perugia and Ancona were also chosen to spend this special time of year.

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