Driverso, Europe's first digital platform for luxury car rental, was presented to companies, experts, stakeholders and enthusiasts from all over Europe at the Maxxi Museum in Rome.
A global meeting focusing on the luxury lifestyle
The 2nd Driverso global meeting revealed scenarios and trends of a branch that blends luxury, lifestyle, digital economy and the ever-changing habits of travellers. The speakers at Driverso’s Maxxi event included Ryan Sarver, partner Redpoints Ventures and former director of Twitter, Massimiliano Archiapatti, CEO of Hertz Italy, Jasmine Boni-Ball of Tuscany Now and More, Ferruccio Rossi, general manager of Sanlorenzo Yacht and Maurizio Iperti, CEO of LoJack. Driverso provides hundreds of vehicles of all the most prestigious brands in ten European countries including Italy. With a turnover of €169 million in 2023, 192 active companies and a car fleet of 3,456 units, Driverso's Analysis Lab indicates an average cost per premium rental of €2,916 for a total of 58,074 transactions in the year.
“Customers seek immersive and customized experiences”
"High-end car rental plays a key role in the Italian and international tourism offer, enriching the entire travel experience," said Pierluigi Galassetti, co-founder of Driverso. -This mobility proposal is appreciated by both domestic and international visitors with customers seeking not just comfort and exclusivity, but also immersive and customized experiences for every part of their stay, from the cuisine to the accommodation, ro the car journeys which complete the range of services.”
Driverso represents 40 luxury car hire companies
Some 40 companies, representing the best of luxury car hire and complying with predefined quality standards, currently operate on Driverso, and it is estimated that the sector will grow by over 20% per year in the next 3-5 years. "Driverso," concluded Galassetti, "capitalizes on this trend by making its exclusive services available through a fully digital and fully integrated platform on which anyone can book their driving experiences in Europe."
