Scalapay and Ota DLT Travel, after just 6 months of partnership, have posted a 24.33% increase in customers and a corresponding boost in average revenue per transaction of 10.82%. On top of this, at it’s peak 24% of orders were placed with Scalapay services, and in the last six months 3.1% of users who used a deferred payment system also made a second purchase.
Paying for holidays even after the departure date
These numbers underline the extraordinary success of Scalapay and Ota DLT Travel after just 6 months of partnership. Marketing Manager DLT Travel, Alredo Miraglia explains: "Scalapay has allowed us to overcome a great limitation: letting customers pay for their holiday even after the departure date. This was of crucial importance, especially following the change in customer behaviour caused by Covid, which has led to a tendency to book and pay more speculatively.”
“It is essential to be dynamic”
Travel Director Scalapay, Matteo Ciccalé adds: “The pandemic has transformed Italian consumers by catapulting them at least 20 years forward in terms of digital usage. In a constantly changing world, it is essential to be dynamic. In this scenario, we offer a performance marketing system with no fixed costs that allows us to be flexible, fast and risk-free.”
