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Yookye. The experiential travel startup combining AI with local experts

Sunday, 26 September 2021 17:43

Let's have a look at Yookye, the smart experiential travel startup with an Italian network of local experts who process requests by formulating three tailor-made proposals. Each one includes an extra-hotel structure, transport services and experiences, and all the surfer has to do is select the most attractive offer and book it.  

An award-winning OTA and a successful crowd-funding campaign

This technology startup is a registered online travel agency and was awarded first prize in the Train Digital Tourism Experience, promoted by FS Italian Railways in collaboration with the Federico II University of Naples.  “It’s been a really busy summer,” said CEO and Co-founder Paolo Taricco. “We have had many requests on our portal. Sicily was the most popular region followed by Apulia and Sardinia.” Regarding the success of the crowd-funding campaign (€380,000 on Hensoo in August) Taricco said he is very proud of what they raised. “Now we can concentrate on developing our AI system which will provide tailor-made proposals for travellers. Our AI learns from the choices of local experts and comes up with the answers and proposals in minutes.” 

Certified review ratings

“Thanks to the funds we raised we can now enhance one of our most distinctive technological assets, the Ethereum blockchain, which certifies the rating of reviews on locations, guides, tours, experiences, services. With this technology every comment left by users is "armoured" so that it cannot be manipulated in any way, thus avoiding the scourge of false reviews on the web.

Leading Italian business investors  

Yookye brings innovation to tourism, appealing not only to travelers but also to investors. Among those backing the project there are important names on the Italian business scene such as Giuseppe Miroglio, president of the Miroglio Industrial Group. “I decided to invest in Yookye as I believe that the project, and the team that manages it, has excellent growth potential. I think the experiential element is destined to make headway especially for domestic and short-haul tourism that wants to discover lesser-known destinations and enjoy authentic and unique experiences. Yookye is taking on this market effectively by combining the technological component of machine learning with the human component of local experts.” 

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