The new travel luxury is revealed in an anti-overtourism revolution from Unexpected Italy, an award-winning traveltech start-up that is putting authenticity back into travel in Italy.
“Luxury today is not about abundance, it’s about uniqueness”
Founded by Elisabetta Faggiana and Savio Losito, Unexpected Italy offers slow and highly curated experience across 12 provinces in the Veneto, Lazio, Puglia, Emilia-Romagna, Liguria, Lombardy and other regions. “Luxury today is not about abundance, it’s about uniqueness,- says CEO Faggiana. -“True luxury is not five-star hotels which are the same all over the world. Today people are looking for unique, real experiences like waking up in a family-run villa, eating breakfast from grandma’s recipes and tasting a rare wine from a small independent cellar. It’s very different from the cookie-cutter offerings of traditional tourism.” A simple yet revolutionary concept that favours human interaction, storytelling, and artisanal creativity; those elements HNWIs, and conscious travellers of all budgets, are now seeking.
Bespoke experiences and stays in every region
The itineraries offered by Unexpected Italy highlight parts of Italy that are often overlooked by mass tourism. In Piedmont, travellers can sip vermouth with a local mixologist. In Veneto, they can visit Ca' Apollonio, a design farm-stay, and learn the art of ceramics in Nove. Rome unveils its luxury artisaanship through goldsmiths, hat makers, and bespoke perfumers, far from the crowds milling around the Colosseum. In Modena, known for Ferrari and fast cars, travellers can taste traditionally aged balsamic vinegar in family-run distilleries, and in Liguria they can stay in aristocratic palazzi.
The app guides travellers through the most authentic Italy
All the locations and hosts are personally visited and vetted by Unexpected Italy, which has selected 500 exceptional experiences which are available on the Unexpected Italy app that guides travellers through the most authentic Italy, with curated guides already available for Rome, Matera, Vicenza, Turin and Venice. For the travel trade this is shift in mindset. In this era of overtourism, luxury is all about roots, relationships, and stories that cannot be repeated elsewhere. For information:www.unexpecteditaly.com
