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Welcome to Italy. The new digital platform for professionals of tailor-made travel to Italy

Thursday, 03 February 2022 13:27

Welcome To Italy is a digital platform for sellers of tailor-made travel to Italy. Featuring hundreds of destinations, products and services, it is developed by the Welcome Travel Group, in partnership with Portale Sardegna Spa, and with the Italian airline Neos. An ENIT sponsorship, it aggregates the country in a single brand, governance and technology and is an invaluable tool for industry professionals selling travel to Italy.     

Massimiliano Cossu AD Portale Sardegna 002Massimiliano CossuLaunched online to 13,000 US travel agencies and tour operators

The new portal was launched on the US market via a webinar beamed at 13,000 travel agencies and tour operators.  “Ours is an innovative concept, a flexible tourism system that allows professionals to customize travel services and experiences from the over 500 packages that have so far been created by our Italy Local Experts,” explained Massimiliano Cossu, main partner Welcome to Italy, and Founder and Ceo of Portale Sardegna SPA. 

“We don’t sell hotel rooms, we sell destinations”

“It is an ambitious project and one of our strengths is that we reach markets where it is not possible to arrive individually, creating synergies and energies of scale to promote the flow of visitors into Italy. We don’t sell hotel rooms, we sell destinations. The smart trips in our catalogue include flights and accommodation, assistance and services. They are categorized by type, season and interests, revolve around themes, and contain an endless variety of locations, products, services and experiences chosen by our experts. Each trip is customizable, in that the travel specialists can select what they find online or ask for something additional. We are extremely flexible.”   

Smart solutions for authentic and original travel experiences in Italy

Welcome to Italy is a work in progress, continues Cossu, who adds that it is a publically traded company, and that the platform will continue to grow in volume and interest with the constant addition of new locations, products and services. Aimed initially at the North American market, with bona fide agencies having direct access, the packages are priced in dollars and are to be proposed to customers with the desired mark-up. The ultimate aim is that of providing US travel specialists with smart solutions, and the best of the pick of authentic and original travel experiences in Italy.

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