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With Make Iat tourists can create personalized Tuscan themed itineraries

Wednesday, 01 June 2022 10:45

With Make Iat, a new online software, individual tourists can create personalized Tuscan themed itineraries. Created by Fondazione Sistema Toscana, the itineraries can be viewed in real time by email or on WhatsApp.


Using VisitTuscany, the official Tuscany destination site, incoming agencies will be able to create multiple pre-set lists based on the typical traveller who visits an area, the length of stay and interests, with a catalogue of offers immediately available that are automatically updated by the system. 

Planning courses of action

Make Iat will also allow the profiles of tourists visiting Tuscany to be traced in real time, and will analyse arrivals flows and even interests by single areas, providing precious data and a significant advantage. Make Iat will be particularly useful for agencies like the Tuscany Region which, together with the Toscana Promozione Turistica agency and the various municipalities, can then plan courses of action based on the actual needs identified.

“Tourism will be increasingly experiential”

Tuscany’s councillor for tourism Leonardo Marras explains:

“This speed of detection and detail was previously impossible, and it will help us plan targeted promotion policies. Tourism will be different after the pandemic and we must be ready. Tourism will be increasingly experiential with places not just to visit but to experience, and with visitors getting involved in Tuscany which is what the trade calls crowd storytelling.”

 

Training courses for operators

Make Iat is already available to tourist information offices scattered throughout Tuscany, and training courses for operators, municipal employees and administrators have started, organized by Anci Toscana, the Tuscany Region, Toscana Promotion of Tourism and the Fondazione Sistema Toscana. 

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