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Halldis. Short-term rentals: the demand for medium-long term grows

By Friday, 20 January 2023 11:56
Michele Diamantini Michele Diamantini

In what may appear to be a contradiction in terms but in the short-term rental market the demand for medium-long term rentals (i.e. more than 30 days) is growing. 

Mid-long term stays from 2021 to 2022 are up by more than 30%

This is highlighted by the specialised company Halldis in an ad hoc study conducted on a sample of 500 apartments in Bologna, Florence, Rome, and Milan. Bookings for mid-long term stays from 2021 to 2022 have increased by more than 30%. Increasing from six to fifteen in Bologna, eight to forty-six in Florence, 28 to 117 in Rome, and 39 to 143 in Milan. The average duration data is interesting, as it decreases slightly in Bologna (from 149 to 60 days), moderately in Milan (from 129 to 125 days), and slightly in Rome (from 104 to 100 days) from 2021 to 2022. On the other hand, the average daily price rises significantly in Florence (from €67 to €86), modestly in Milan (from €93 to €95) and Rome (from €85 to €87), and at a faster rate in Bologna (from €32 to €57).

There is a recovery in short-haul rentals 

Vincenzo Cella managing director Halldis 1
Vincenzo Cella managing director Halldis

“The increase in demand for long-medium term stays goes hand in hand with the recovery of the short-term rental sector in general,” says Vincenzo Cella, Halldis managing director. “And the fact that the dynamics of average duration and prices intersect in a consistent manner, with the former decreasing albeit slightly and the latter always increasing slightly, suggests that this trend will continue.  

“Owners should also consider flexible forms of duration between short and mid-long term”

“The demand for medium-long term rentals reflects a new way of living and working,- says CEO Michele Diamantini,  - from smart working to the emergence of so-called bleisure travel. There will be   an increasing demand for the professional management of buildings and properties, as well as homes built and furnished for these purposes, possibly supplemented by common areas, services for family sports activities and cultural interests. This trend will develop not just in historic downtown areas, but also in secondary locations, such as smaller lakes or mountains.  And owners should also consider flexible forms of duration between short and mid-long term.”



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