A couple of years from the opening of its Italian headquarters, the Spanish hybrid hospitality company LHG (Líbere Hospitality Group) has arrived in Italy with a serviced apartment complex in Milan.
17 independent one and two-room apartments
The building with a private courtyard consisting of 17 independent units, one and two-room apartments, will be managed under the Naitly brand, designed for younger and more dynamic travellers, and the apartments will be available by the end of this month. The residential complex is located near the underground, in the centre of the lively Dergano district, an area considered to be one of the most promising in the city for real estate investments and hospitality projects. The apartments have recently been renovated by Guerrazzi Real Estate, the property's owner. In the coming months, LHG will further customize some of the units, gradually introducing the design elements and home automation solutions that characterise Naitly's offerings.
“The first step on our growth path in Italy”
“This first operation marks a fundamental step for us,- says Niccolò Pravettoni, head of business development at LH&G Italy. “It is the first step on our growth path in Italy: a strategic market where we see great opportunities for the flexible hospitality model that is the basis of our business.”
New developments in Italy, Spain, Portugal and the UK
LHG currently manages over 1,900 accommodation units between active properties and those in the pipeline in Spain, Portugal, Greece and Italy. The group closed 2024 with a total turnover of €18 million, equal to an increase of 50% over the previous year. This development was driven by the addition of new properties in key markets in Europe, as well as a 60% growth in managed booking volumes. For 2025 the goal is to post a turnover of €35 million, almost doubling last year's revenues. New openings are expected not only in Italy, but also in Spain, Portugal and the United Kingdom.
