Hotel Terme Venezia is the world's first thermal hotel to enter the metaverse, offering treatments from the Euganean thermal springs.
An NFT offer promoting Abano and the Hotel Terme Venezia
The hotel, in collaboration with its technological partner Jampaa srl, recently launched a new NFT allowing buyers to enter the hotel's history and enjoy dream weekends. This unique non-fungible token was part of the VeneziaMetaTerme collection and made available on the OpenSea marketplace as well on the Hotel Terme Venezia website.
“A marriage of history and modernity, materiality and immateriality”
The goal of the VeneziaMetaTerme’s metaverse event was to promote the hotel while raising awareness of the range of treatments and products containing natural extracts that are unique to Abano Terme. “The Euganean thermal waters date back a thousand years to the cult of Aponus, the god of thermal and healing water, from whom the city of Abano takes its name. This marriage of history and modernity, materiality and immateriality, is what distinguishes this project,” said hotel manager Riccardo Panzarini
Successful online and disintermediated bookings
The Hotel Terme Venezia is not new to cutting-edge technology, having embarked on a path of innovation in close collaboration with Jampaa srl, and recognised by Google Italia for its success in online and disintermediated bookings.
