The municipality of Abano Terme, in the province of Padua, is boosting its cultural and thermal identity through an integrated tourism strategy.
A promotional and marketing website
The aim is to offer an increasingly experiential, rejuvenating and sustainable experience, and at the heart of the strategy is the work is a consortium of local companies which is responsible for managing the promotional and marketing website for the destination. The portal, integrated with the official destination website, serves as a booking platform for accommodation facilities and local tourist experiences, promoting a range of themed offerings from green tourism to wellness, and from cycling to culture.
Launch of the Discover Abano tours
The Discover Abano project, launched in April is a series of guided tours in Italian and German designed to tell the story of the city, its thermal heritage and its urban cultural heritage. The tours include stops at the thermal pools and meetings with local businesses and take place every Thursday until mid-June, resuming in September. Cultural activities include temporary exhibitions, with the “Women Power” has already attracting some 3,000 visitors in a month. Abano has an efficient IAT office, open 365 days a year, which not only provides valuable information to tourists, but also promotes and markets the tourist experiences offered by local operators, including those in the hospitality sector.
Activation of an accommodation intelligence platform
All accommodation facilities equipped with management software can now access the platform provided by Hbenchmark and offered free of charge thanks to the synergy with the Padua Chamber of Commerce: an advanced accommodation intelligence analysis tool that enables tourism planning based on predictive and historical data The Municipality of Abano thus confirms its vision: to build an intergenerational, sustainable and authentic tourist destination, capable of integrating tradition and innovation to attract contemporary travellers. For information: www.experienceabanomontegrotto.com.
