The former Versace headquarters at 15 Via Borgospesso in Milan, in the heart of the fashion district, is to become a J.K. Place boutique hotel with 38 rooms, a restaurant, gym, wellness area and internal courtyard.
With the opening scheduled for the first half of 2023 the new J.K. Place, on approximately 5,000 square meters, is undergoing a redevelopment based on the highest international standards of energy efficiency and environmental sustainability.
A lease agreement with the Smart Stay Fund
For its debut in the Lombardy capital, the Florence-based hotel group has concluded a lease agreement with the Smart Stay fund, managed by Antirion sgr which has the international real estate operator Hines and the investment management company Blue Noble as members. The actual building was acquired by Hines in June for €55 million.
“Opening in Milan is a long-term goal”
Ori Kafri and Eduardo Safdie, founders of the J.K. Place brand explain: “After opening in Paris we are proud to return to Italy with a new project, and bringing J.K. Place to a competitive destination like Milan is a long-term goal of ours. The opportunity to join forces with a joint venture like Hines-Blue Noble gives us the necessary security and solidity to face such a challenge.”
