The new collaboration between the Leonardo Hotels group and the Ferrari Club Passione Rossa opened with the event From Rome to Paris in Red.
Thirty red Ferraris on a symbolic journey
On 27 September thirty Ferrari cars, branded Leonardo Hotels and Nyx Hotel Rome by Leonardo Hotels, left Rome travelling to Lazise on Lake Garda, on a symbolic journey that will continue in the next months with a European stop and end in Paris. The partnership also put the spotlight on the new Roman opening of the Nyx Hotel Rome by Leonardo Hotels, scheduled for early 2025. 
“Our hotels are ideal for hosting high-level events”
“We are delighted to inaugurate our collaboration with Passione Rossa Ferrari Club with this unique journey that perfectly expresses the identity of our brands,- say Raphael Carmon, country general manager Italy, France & Hungary. -The From Rome to Paris in Red event testifies to our dynamic and constantly evolving approach. The choice of Lazise and the Leonardo Hotel Lago di Garda to host the first symbolic stage of this Ferrari ride underlines how ideal our hotels are for hosting high-level events.”
Ferrari Club Passione Rossa - a passion for travel and luxury
The association with Ferrari Club Passione Rossa, an association of collectors who cultivate a passion for travel and the world of luxury, sees the involvement of Fabio Barone, the club's founder and president, who has won six Guinness World Speed Records driving a Ferrari, the last of which was in June 2024 on the Garibaldi aircraft carrier in Taranto. Among Barone’s most spectacular feats is driving 30 Ferraris to the Arctic Circle for the first time in history.
