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Nh hotels continues its triumphal march in Italy with two new hotel openings in Milan in 2022   

Friday, 22 October 2021 10:00

The Nh Group’s 58 hotels in Italy are all operational again. “And we are already seeing substantial growth. Indeed, we have been surprised by the response of some markets,” said Director of Business Development Ambra Lee Agnoletti  “In addition to the demand from Italians and neighbouring countries like Germany, Switzerland and France, we also had excellent results from the Middle East in our properties in Milan, Rome and Verona. And since last month we have also started to see some Americans, both individuals and groups, especially in Rome and Venice.” 

Even in the most difficult moments half our hotels remained open

The goal of course is to return to pre-Covid levels, when an average 40 percent of guests in Nh’s Italian properties were international. "But our Italian portfolio is particularly varied, so in some destinations with a strong leisure vocation the figure was completely overturned, with 70 -75 percent of guests from abroad," said Lee Agnoletti. Despite the pandemic, the company never stopped operating. "Even in the most difficult moments, about half our hotels remained open, and in 2021 four former Boscolo hotels in Venice, Florence and Rome were rebranded.

Italy’s first Anantara luxury hotel has opened in Rome

The first Italian Anantara luxury hotel opened in the capital, and Nh intends further expanding this urban resort formula, focusing not only on the so-called Big Four (Rome, Milan, Florence and Venice) but also on particularly appealing leisure destinations such as the Amalfi Coast. Last year also saw the inauguration of the Nh Collection Murano Villa, which will be followed in the near future by the neighbouring Nh Collection Murano, and which "has already met with considerable success for the way it brings Venice to life in a decidedly more relaxed style.”  2021 will also see the debut of a new 5-star hotel in Verona, "which is giving us great satisfaction, and will cover a segment that has been missing in Verona.”

A growing portfolio of properties in Italy 

The Nh Collection CityLife, which is expected to open in Milan in 2022, will have 185 rooms and a lobby which is in fact a deconsecrated church. There will also be a new skyscraper unit with extensive meeting spaces and a rooftop swimming pool. The 101-room Nh Buenos Aires is also scheduled to open. "And over the next few years we will be adding other properties including a 5-star in Cagliari."

The importance of working with travel agencies and consultants

Flexibility is the name of the game for Nh. “Both Italian and international guests expect us to be flexible and we have been working on an ad hoc and last-minute basis for some time. If flexibility is perhaps becoming even more important than price, travel agencies and consultants can only benefit from guests’ growing demand for professional advice, further strengthening the relationship with hotels and hotel chains.”  

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