The new Radisson Blu GHR Rome, which opened in December 2021, is off to a flying start, recording excellent bookings, and showing signs of a successful autumn and winter.
Healthy bookings trends
Resulting from the merger of two historic hotels in Rome’s upmarket Parioli district, the Regent and the Grand Hotel Ritz, the property gained momentum in early 2022 with a boom in bookings, and was sold out up to July. Despite a slight decline in August, in line with the physiological trend of the destination, Radisson Blu GHR Rome is showing very healthy bookings through the end of the year and beyond.
International markets are picking up fast
The customer base is divided almost equally between Italy and abroad. Among the international markets guests are coming mainly from Northern Europe, Israel, India and the Middle East. In the summer, arrivals from the USA picked up again, and now they have been joined by the South American markets and some Asian countries.
A new rooftop restaurant and winter garden
"The succes in the opening stage was encouraging and is spurring us to fine-tune our product and services - explains the director of sales and marketing, Gian Maria Vecchiarelli. - We will soon be opening our panoramic rooftop restaurant and at the beginning of next year we will open a bistro with a winter garden overlooking the street.
“We work with leading Italian and foreign networks and operators”
“To maintain our positive growth trend we are partnering with companies and events, using the Radisson Group’s promotional channels and we have entered into agreements with leading Italian and foreign networks and tour operators. We will also be participating in hospitality and tourism trade fairs aimed at market sectors that interest us.”
