Italian debut for the Casa Cook hotel brand in the ski resort of Madonna di Campiglio in the northern Trento region.
The Madonna di Campiglio property was called the Milano
Launched by Thomas Cook in 2016, before the collapse of the UK tour operator, the brand then merged into the Fosun group together with the British operator's own brand. The news now concerns the former Milano hotel in Madonna di Campiglio, acquired by Jp Hospitality in 2022.
The plan is to expand to 55 from 44 rooms
Built in the 1960s, the property with a total of 44 rooms will be managed by the Austrian white label company Treasurests Hospitality Group, which has signed a franchising agreement with Casa Cook. Pkf Hospitality Group has supported Jp Hospitality in the role of commercial advisor. The plans are to expand the hotel's rooms to 55. Casa Cook currently boasts a portfolio of five properties in Greece and Egypt
