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The Una Group opens new hotels in Rome and focuses on product flexibility

By Wednesday, 20 October 2021 20:24

Una Group continues to expand in Rome, having inaugurated the 47-room Hotel Art Unaesventure and the 110-room Empire Palace at the beginning of September, and now getting ready to open the Unahotels Trastevere, in Piazza San Cosimato in the heart of Rome in Q1 or Q2 next year,  “Thanks to these new additions,” said Managing Director Fabrizio Gaggio, “we will have a total of 453 rooms in the Eternal City, with a good representation across our brands.”

Fashion and trade fairs  generate good demand in Milan

Urban areas, he said, are beginning to show the first, albeit timid, signs of recovery. “In Milan the Super Salone and fashion have generated good demand, even if the booking window remains limited and we have to do a lot of work on the revenue management. The real question mark remains the corporate segment. Even when fully operational it will probably be around 20% below its usual levels.”   


The focus is on individual travellers and on experiential products. 

“We are focusing first on the individual traveller but we also have to work on the experiential product. So we are preparing a series of leisure packages not only dedicated to specific events, but also created ad hoc; our new Milan Verticale flagship is a clear example of multi-functionality for how it adapts flexibly to the needs of each guest.”   

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