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Umbria’s Torre del Nera Alberto Diffuso & Spa. Expanding internationally 

Sunday, 02 January 2022 18:58

The Torre del Nera Albergo Diffuso e Spa scattered hotel in Umbria is investing to boost arrivals from Italy, the United States, and northern and central Europe, through international tourism fairs in partnership with the Umbria Region, joint ventures with global inbound tour operators and a digital marketing campaign. 

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Strong demand at the end of 2021  

Located in Scheggino in the heart of the Nera Vallei in Umbria just a few minutes from Spoleto, the property will close the year with an occupancy rate of 70%, and a business volume up 40% on 2020. The New Year holiday was sold-out, and with a strong demand for the Epiphany week Italians took the lion’s share, while 20% of guests in 2021 were from Denmark, Benelux, Israel, Germany, Austria and Switzerland.

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Truffles and spiritual trails

“Torre del Nera Albergo Diffuso & Spa is a very particular hotel -  explains Manager, Fulvio Badetti - it is a completely renovated medieval village with 16 apartments.  Each one is different, and our central unit has 12 rooms. We also have a spa and a restaurant that can host meetings, and we are ideally positioned for truffle lovers and for those making spiritual journeys along religious trails.  We have invested a considerable amount in positioning our property on international markets.” 

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Scheggino was built by the Duchy of Spoleto

The area around the historical little town of Scheggino is truly unique due to the captivating beauty of the Nera valley. The natural Valcasana springs that flow out of the ground not far from the village, are just one example of the wonderful spectacle offered by nature in this area.

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