“The demand for slow tourism is growing says Simona Meloni, councillor for tourism, sport and agriculture of the Umbria region.
Close to 8 million visitors in 2025
The 800th anniversary of the death of St. Francis puts the spotlight on a tradition of sustainable and slow tourism that finds one of its strengths in the Cammini paths. But also in the ability to amaze thanks to its authenticity, as this is a region where you can enjoy experiences in contact with small local communities and savour particularly distinctive food and wine. Simona Meloni, councillor for tourism, sport and agriculture of the Umbria region, explained to Italiabsolutely how to win the international tourism challenge. “This is a challenge,- she said, -that gave us great satisfaction in 2025, bringing us close to the milestone of 8 million visitors.”
Exploiting wellness and sport
This is a significant result, which projects the region into 2026 with important ambitions. “We’ll continue to leverage the excellence we have, first and foremost, the celebrations for the anniversary of the death of St. Francis, but also the important combination of wellness and health, as well as sport,” added the councillor.
Increasingly popular “even in the shoulder months”
Cycling tourism is extremely popular, a slow and eco-sustainable way to discover the region, and it is increasingly appreciated by foreign travellers “who are choosing our region in ever-greater numbers, even in the shoulder months."
