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YellowSquare. An exciting new hospitality concept for Milan

By Sunday, 26 September 2021 18:41

City or village squares are areas that are open seven days a week, 24 hours a day. Physical meeting places and catalysts of energy. And this is the vocation of YellowSquare in Milan: a hybrid hospitality project that has just opened its doors in the Porta Romana district. With 98 beds in mixed dormitories (prices go from €25 to €35), and 29 private rooms (from €65 to €110) it also has common areas for the public. In the shared areas, on a total of over 1,800 square meters, there is a bar that never sleeps, a large event room for meetings and live music and a relaxing private courtyard. There is also a Smart Square co-working space, an underground Dance Club, a large kitchen for shared meals and cooking classes, the Contesta Rock Hair hair salon and a Play Area where guests can try their hand at fitness, arts and dance.

An experiential hub with common public areas

YellowSquare is a contemporary declination of the hostel concept: no longer a simple place to sleep, but an experiential hub in which to make new acquaintances, try your hand at cooking or DJ- lessons, discovering the city as a true local, doing yoga at sunset and listening to music. A physical and mental space aimed at a new type of traveler, a metropolitan explorer who wants to move out of his comfort zone and is far removed from the traditional concept of a tourist.

“See you in November at the YellowSquare in Florence.”

For the two young co-founders Fabio and Marco Coppola opening the Milan office was a big step in the growth of the YellowSquare project. "I believe that YellowSquare's open and informal approach best responds to the desire all travelers have to return to sharing after the experience of the pandemic,” said Fabio, YellowSquare's Chief Visionary Officer. Chief Navigator Officer Marco adds "We like the idea of ​​ starting from Milan, a city that has always been a place of discovery and curiosity. This is why we hope to become a point of reference not just for the immediate neighbourhood and for all Milanese.”  Luigi Boccaforno, the project’s third partner and cousin of the two co-founders, looks even further ahead and announces the next step for the YellowSquare family: "We have no intention of stopping here. In a few weeks we will inaugurate a third hostel. See you in November at the YellowSquare in Florence.”

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