The Social Hub Roma is a hybrid venue that appeals to a diverse range of guests for its urban hospitality, co-working and events.
Designed for short and long stays
The 4-star in the San Lorenzo district has 388 rooms, a restaurant, bar, seasonal rooftop terrace with a swimming pool, gym, event spaces and eight meeting rooms. Designed for stays ranging from one night to a year, it caters to tourists, business travellers, students and temporary residents.
"Building value around people and relationships”
“We are open for everyone, selling rooms and building value around people and relationships,” says general manager Gemma Casas. Less than a year after opening guests come from some120 nations, with the Italian market complemented by a strong Dutch presence, where the brand is well-known, and a growing US market. In addition to students from other Italian regions, there are significant numbers from Spain and Turkey. “This mix ensures flexibility: we can adapt to different market stages and times of year, mitigating Rome’s typical seasonality."
Coworking generates economic value
The model is boosted by its relationship with the local area, through events and local partnerships, as well as through coworking and the membership service. Open also to non-hotel guests the Hub offers flexible workspaces, lounges, meeting rooms, a 24-hour gym, a panoramic swimming pool and a calendar of events, accessible with a monthly subscription starting from €121. “Membership isn’t just access to a physical space, but to a community of professionals, creatives and mobile workers, both Italian and international,” explains membership manager Emanuele Pilloni. Coworking becomes an integrated service capable of generating economic value and customer loyalty, thanks to cross-cutting benefits such as discounts on dining and accommodation, special rates for meeting rooms, access to events and local partnerships.
Also in Bologna and Florence
The Rome project forms part of a broader group strategy: The Social Hub is now also present in Bologna and Florence (two properties) and is developing a site in Turin. In Florence Belfiore it is linked to a major urban regeneration project, featuring over 550 rooms, 3,300 square metres of coworking space and public areas such as a large roof garden open to the city.
