TERRAE by Agritravel Expo 2026 at the Bergamo Promoberg Exhibition Centre will explore slow tourism through sustainability, innovation, wellbeing and immersive experiences.
Slow tourism is a strategic pillar of Italian tourism
From 20 to 22 November 2026, the Bergamo Promoberg Exhibition Centre will host the 11th edition of TERRAE by Agritravel Expo, the international fair dedicated to sustainable tourism and slow travel. An event that proposes a new way of experiencing destinations: more conscious, authentic and focused on the quality of the experience. Slow tourism has now established itself as one of the strategic pillars of Italian tourism. According to the Italian tourist board ENIT, the sector has an impact exceeding €230 billion, with slow tourism representing a concrete response to new needs and the challenges of sustainability, promoting the enhancement of lesser-known regions and local communities.
The non-hotel sector is outperforming traditional hotels
Driving this growth is also the boom in the non-hotel sector with farm stays, B&Bs and holiday homes outperforming traditional hotels. Villages and small towns are thus becoming key players in a widespread form of tourism, capable of integrating hospitality, culture and local identity. Cultural tourism also continues to dominate travel motivations, increasingly involving destinations off the beaten track.
TERRAE blends sustainability, innovation and tradition
TERRAE interprets this transformation through a structured exhibition programme that blends sustainability, innovation and tradition. Among the emerging trends, regenerative tourism stands out as an evolution of the concept of sustainability, while wellness tourism is growing; an opportunity to slow down, recharge and rediscover balance, also through experiences linked to nature, meditation and digital detox. In response to overtourism, travellers are increasingly seeking authentic and engaging activities, and this has given rise to new niches such as Hushed Hobbies – slow, contemplative activities like birdwatching – and Star Bathing, dedicated to observing the night sky in natural settings.
TERRAE: for the general public and industry professionals
Aimed at both the general public and industry professionals, TERRAE's first day is dedicated to B2B meetings and a packed programme of events open to all: talks, show cooking, installations and experiential activities. With the support of organizations such as Cittaslow International and I Borghi più Belli d’Italia, TERRAE reaffirms its status as a benchmark for slow tourism.
For information:
www.expoterrae.it
