World Travel Market London, the most influential travel and tourism event in the world, will contribute approximately £200 million to the London economy in just a week’s time.
Over 4,000 global brands will attend
Held at Excel London from 5 to 7 November, over 40,000 travel professionals are set to attend the 44th edition. On track to host the most exhibitors the show has ever seen, WTM London has reported a 7% growth in exhibitor numbers this year, with over 4,000 global tourism boards, hoteliers, transport services, technology brands, associations and experiences set to take to the halls of Excel London for three days. It’s estimated that in excess of £2.2 billion worth of business deals will be signed this year at the event.
“We are proud of our impact on the host city”
WTM London estimates that 82% of attendees are international visitors who are spending money on transport, accommodation, and entertainment during their time in the city. 40% of visitors are spending three days in London for the event, 33% are spending at least seven days in city and 9% of international visitors are staying in the capital for at least nine days. “While the travel trade are busy curating that £2.2billion worth of travel and tourism deals during World Travel Market, we’re proud that WTM also has such a significant impact on our host city of London, ” said Juliette Losardo, exhibitor director, WTM London.