The Destination Italia Group is focusing on sports tourism and has just subscribed to equity financial instruments in Engagigo, the SME that owns the portal www.endu.net.
Englobing endurance sports in Italy
The aim is that of developing ad hoc services for the sports tourism market. The first stage of the partnership will focus on developing packages for participants in the thousands of endurance competitions held in Italy, including marathons, trail running, road and off-road cycling races, swimming in pools and open seas, cross-country skiing, triathlons, and mixed races.
The focus is on popular and appealing Italian regions
Endu already has 750,000 registered users, 2,200 sports teams, and over 300,000 online sporting- event registrations. The packages will be distributed via the portal to international tour operators and Destination Italia b2b customers. In the medium term, the collaboration envisions the creation of new experiential tourist products geared toward outdoor and endurance sports enthusiasts, with a focus on some highly popular and appealing Italian regions.
“Our ambition…is to become an international market maker”
“Our group has great ambitions, - says Destination Italia shareholder Dina Ravera, - the most important being to become an international market maker, capable of influencing the export of Italian tourism while intercepting and channelling the flows of international travellers to our peninsula, with a strong focus on high-spenders. Two months ago we announced the acquisition of Portale Sardegna, as well as the launch of Destination Beauty, an innovative start-up focused on aspirational beauty tourism. With the investment in Endu we intend to continue the development of highly vertical services for the segment of endurance and outdoor sports enthusiasts, which has millions of practitioners worldwide.”
Bringing high-spending return visitors to Italy
The proprietary vertical tourism products being developed and managed are critical to the group's development strategy for bringing high-spending return visitors to Italy at different times of the year.
“Even in the sports industry, Italy must provide dream destinations and they must be proactively proposed to international operators and be enhanced through integrated offers.”
