Food wine experiential tourism and activities are the cornerstones around which Italia Highlights, a DMC based on the Tuscan coast, is increasingly focusing its activities. For years, however, sustainability has been another hallmark of its identity.
“Ours is a tailor-made proposal focusing on Tuscany, starting from Bolgheri where we have our headquarters. We develop customized and personalized products for a high-end clientele,” says owner and managing director, Luca Carnesecchi. The operator’s products range from "experiences in wineries, accessibility to exclusive locations, on private occasions, dinners with personalities like an oenologist, or a representative from local noble families. We also consolidate relations with partner suppliers interested in developing products for very specialized small groups, and also with wine clubs in synergy with our company.”
The tours are based at the Relais dei Monlini, a property owned by the company, “which in 2025 saw the opening of the new Villa dei Molini, with one suite and one deluxe room, located close to the historic centre of Castagneto Carducci. This year we also introduced a new van service for tours of the wineries and Tuscany which are mainly focused on food and wine". The exclusive products linked to Italian excellence also include ‘Central and Northern Italy: Umbria, Liguria, Piedmont and Franciacorta, Trentino and Valpolicella.”
The core business of Italia Highlights remains that of historical collaborations with international operators. “We work with groups that are customized for a mainly English-speaking clientele, (Canada, USA and England). Then there is train tourism, which has seen exponential growth, thanks to our privileged and consolidated partnership with Trenitalia, and guarantees tour operator rates for itineraries throughout Italy."
By virtue of its position on the Etruscan Coast, Italia Highlights was present at Buy Tuscany 2025 in San Vincenzo, as the DMC in charge of the organization. During this event, the result of the Green Community Costa degli Etruschi Project, financed by the PNRR, helmed by Castagneto Carducci and coordinated by Cooperative Itinera, was presented. Italia Highlights was in charge of creating 15 green products from 30 selected experiences in the area. The focus is therefore on accessibility to the Tuscan coast by train, the green means of transport par excellence, and on related activities like biking and trekking experiences at one with nature, selected wineries and organic and green products. All of which are aimed at individual tourists, but also small groups for team building activities in an area that is easily accessible from northern Italy.”
