Confirming this trend is Civitatis, a Spanish company that recently brought a roadshow to Rome to meet travel agencies and promote b2b affiliations.
“We work with a single supplier, and avoid duplicating our offerings”
Italy is positioned as Civitatis’ second largest market and is the focus of investments for 2023, with the goal of expanding even further.
"We concentrate on the product in the local language, work with a single supplier, and avoid duplicating our offerings. We offer true-and-tried products like tours of the Vatican and art cities, but also unique experiences like hot air balloon rides, tours of small villages and luxury proposals, "explained Veronica De Iscar, Civitatis B2B Sales Director. “We have observed that the post-pandemic traveller has retained his desire for travel and experiences.”
A fast growing network with over 5,000 points of sale
The Civitatis agencies in Italy have grown by 27% since 2021, with over 5,000 points of sale through independent travel agencies, networks, and affiliates
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“This is allowing us to effectively expand our presence in Italy and B2B represents an important part of the turnover,” said account manager Angelica Benedetti.
