Supermodel and entrepreneur Jessica Minh Anh has chosen the Costa Toscana cruise ship for her J Spring Fashion Show 2022. Against the cinematic backdrop of the Ligurian Riviera, the creator of the Fashion x Sustainability projects will appear on a real fashion catwalk in the middle of the sea at the event scheduled for 28 February, bringing with it a message of sustainability and style. 
A red carpet with the best of Italian art and luxury
Moored in front of Portofino prior to its inaugural cruise, the Costa Toscana will host a series of fashion brands, the identities of which are still to be revealed, premiering with a combination of haute couture, ready-to-wear and creative accessories collections from the five continents. Jessica's previous shows have featured Paul Costelloe, Montblanc, Yumi Katsura, Ziad Nakad, Shiatzy Chen and Tony Ward. The red carpet will feature the best of Italian art, architecture, culture, luxury and delicacies to accompany the exciting fashion show.
The Costa Toscana is powered by liquefied natural gas
"This particular period in history offers an opportunity for a sustainable restart of our society - explains Jessica Minh Anh - and the Costa Toscana fits perfectly with my goal of promoting sustainability in a way that is also aesthetically appealing. In fact, the ship is powered by liquefied natural gas which is one of the most advanced technologies available for an immediate reduction in emissions. It represents a breakthrough in the tourism industry. I am delighted to celebrate the rebirth of business and style aboard such a unique ship."
Jessica Minh Anh and Mario Zanetti
“We are working to promote valuable, sustainable and inclusive tourism”
"Jessica Minh Anh has innovated the world of fashion by combining it with sustainability, just as we are innovating the cruise industry with increasingly more sustainable ships," underlines Costa Cruises' General Manager, Mario Zanetti. "We were the first cruise company in the world to introduce Lng-powered ships and we are working to promote valuable, sustainable and inclusive tourism. In this phase of gradual recovery of the tourism industry, it is a great opportunity to have Jessica on board our new flagship the Costa Toscana to deliver such an important message in such a creative way. We are also delighted that this collaboration is taking place in Italy, and in particular in Liguria, our home base."
