The new Rome-Riyad route was presented by Visit Saudi and ITA Airways in Rome.
100 million tourist arrivals in just three years
For the occasion the downtown Rinascente Roma store was transformed into a living showcase of Saudi Arabia with dedicated panels, videos and corners with tourist information about the country. In the just three years since it opened to tourism, the country has exceeded 100 million tourist arrivals, said Hazim Al-Hazmi, president Europe and Americas of the Saudi Tourism Authority, Visit Saudi, who expressed his enthusiasm for the collaboration with Rinascente.
“Saudi Arabia is now closer than ever”
"For us, this represents an extraordinary opportunity to inspire Italians and introduce them to the wonders of Saudi Arabia, while offering a unique and unforgettable immersive experience for all who enter the store. Thanks to the opening of direct connections between Riyadh and Rome, and the flights to Jeddah which ITA Airways will introduce in August, Saudi Arabia is now closer than ever.”
New ITA flights from Jeddah to Rome in August
Saudi Arabia is a strategic market, and one in great expansion for ITA Airways especially for business traffic, said Emiliana Limosani, chief commercial officer ITA Airways and CEO Volare. “Having a prestigious partner like Visit Saudi marks a further step towards the growth of our international network. Thanks to this collaboration,- continued the CCO, -not only will travel between the two nations be facilitated, so will the power of cultural exchange in building bridges and promoting relations between our peoples. Our commitment to the Middle East region will continue with the introduction of new direct flights from Jeddah to Rome in August."
