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Falkensteiner celebrates a record summer and continues to invest in Italy

Wednesday, 20 October 2021 20:04

A total of €135 million over the next three years is what the Falkensteiner Group intends investing in Italy. The group had a record summer with room rates 23% -24% higher than in the pre-Covid era and occupancy rates above 90% in all the properties. This success was the result  of a redevelopment and repositioning of hotels and resorts, and by the doubling of marketing investments. “We hoteliers need to have more courage,” said President Erich Falkensteiner. “We have to be more aware of the quality of the product and of course of what we are offering our target audience (the upscale and upper upscale segment, Ed.). "

New properties in the Val Pusteria valley, in Licata in Sicily and in Cortina

On 26 November the Group will open the Family Resort Lido di Casteldarne in the Val Pusteria, the historic hotel where it started and which and just been renovated. Opening are also planned in Licata in Sicily in 2023, and in Cortina in 2024. “Our investments are made in partnership with local and or international companies,” adds Falkensteiner. “Projects are typically half equity and half debt. That’s the way things are in the current market, but also probably the most correct modus operandi that does not put excessive pressure, especially in the initial stages of opening, so as to allow us to focus more on product development."

“The new B2B portal generated €500,000 in 4 months”

Thanks to a recently launched dedicated B2B portal, with instant availability and commissions, agencies will play an increasingly important role.  “In the first four months of its launch the platform has already generated volumes of around €500,000. We hope to close the first year at two million, and then move on to further growth.”   

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