Travel Group, owner of Italiabsolutely, has signed with La TV dei Viaggi, the tourism television production company, for the streaming of videos of Italian sights.
Promoting Italian destinations on national and regional TV channels
The aim of the agreement is to disseminate La TV dei Viaggi's videos through the Travel Group's media, ItaliAbsolutely and Travel Quotidiano, facilitating the exchange of knowledge and background between the two companies. The company led by Ubaldo Petrosino and Alessandra Ardore has been offering top quality products on the market for 25 years. LaTVdeiViaggi documentaries promoting Italian destinations are aired on two national and 40 regional TVs and are followed by audiences interested in travel.
Working with international tourism boards and Italian tour operators
La TV dei Viaggi works with tourism boards including Switzerland Tourism, A Tout France, Senegal Tourism Board, Cata Central America, Inguat-Guatemala Tourism Board, El Salvador, Essential Costa Rica, Cuba Tourist Office, Egyptian Tourism Board as well as with leading Italian tour operators.
“It broadens the horizons of communications with the travel industry”
"This is an important agreement for our Group, - said Travel Group’s CEO Daniela Battaglioni, -because it broadens the horizons of communications and interaction with the entire world of organized tourism, and with the travel industry in general."
