There was a strong participation of global buyers for the first webinar "GAL Etna: Earth, Fire and Beauty", organized by ItaliAbsolutely for the GAL Etna district.
The first session of the four-part webinar series “GAL Etna: Earth, Fire and Beauty”, organized by ItaliaAbsolutely, the platform dedicated to promoting inbound tourism to Italy, aired successfully on Friday, 7 June. The Webinar attracted numerous buyers from several countries, confirming the international interest in the excellence of the Etna area, located on the eastern slopes of Mount Etna in the municipality of Catania in Sicily, and its potential as an authentic and sustainable travel destination.
The Webinar, entirely in English to ensure accessibility for an international audience, immediately focused on the core mission of the series: to raise awareness and appreciation of the GAL Etna territory by providing useful content, inspiration, and ideas for creating authentic travel experiences. Speakers included Andrea Brogna, director of GAL Etna, Valerio Torriero, sales manager of True Italian Experience, and Paolo Teoducci, COO of True Italian Experience. The presentations, interspersed with engaging video content, showcased the landscape, cultural, and productive features of the Etna area, with a special emphasis on sustainability, slow tourism, and discovery-based travel opportunities.
Valerio Torriero presented the travel opportunities connected to the True Italian Experience network. Andrea Brogna outlined the mission and values of GAL Etna, highlighting its commitment to integrated local development. Paolo Teoducci followed with an in-depth look at strategies and tools to promote a different kind of Italy, like the one represented by GAL Etna, made of stories, flavours, and landscapes beyond traditional tourist routes.
The Webinar concluded with an interactive Q&A session and the digital sales sent all participants promotional material, photos, videos, and a recording of the event: essential tools for travel professionals who programme and sell Italy. The next webinar is scheduled for June 12 at 3:30 p.m. Italian time and will focus on “Enogastronomy and Unique Excellences: Pistachios, Arancina, Wine and Oil”, confirming the goal of the series to explore the authenticity of the GAL Etna area through its most iconic products. ItaliaAbsolutely thus once again confirms itself as a valuable bridge between the Italian tourism offering and the international market, sharing the most authentic and captivating side of Italy with an audience of global travel professionals.
Click here to join the upcoming Gal Etna webinars:
12 June at 3:30 PM Italian time - Food and Wine and Unique Excellences: pistachios, oranges, wine, oil
19 June at 3:30 PM Italian time - Art and Culture: archaeology, villages, castles
26 June at 3:30 PM Italian time - Festivals, Fairs and Religious Tourism
