Alessandra Albarelli. The Expo 2030 candidacy can relaunch the MICE industry

Wednesday, 29 September 2021 10:09
Draghi's announcement to nominate Rome to host Expo 2030 comes at the most delicate moment for the events and congress sector, which is struggling to restart after the long period of inactivity due to the pandemic - said Alessandra Albarelli, President of Federcongressi & Eventi. 

Events are a driver of growth for strategic sectors
An event like Expo is an agent of economic, cultural and social growth. Italy is full of destinations that have the numbers to host major international events, and the government can enhance them by focusing on events as a driver to restart strategic sectors. To win candidacies you need resources, organizational skills and international relations as well as collaboration between the public and private sectors. The nomination for the Expo 2030 candidacy is the first excellent case from which to build a concrete relaunch of our industry.
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