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A biker's paradise. SCOTT Italy and Elba sign a sponsorship agreement

By Thursday, 06 October 2022 09:35

Elba is a biker’s paradise and it recently signed a sponsorship agreement with SCOTT; the bicycle manufacturer.

The little island is a highly sought-after destination for holidays thanks to its charming little villages, nature trails and over 200 beaches. But it is also perfect for adrenaline junkies and outdoor enthusiasts.

Over 400 kilometres of roads and bicycle routes

Due to its size and the presence of tracks and trails suitable for all levels, the island is much loved by bikers who travel the length and breadth of its over 400 kilometres of roads and routes. From the quietest and most panoramic traails to the most challenging and demanding ones.

Enhancing sports on the island

In such a fertile and dynamic context SCOTT, the Swiss manufacturer of bicycles, winter and motorcycle equipment and sportswear, has laid the foundations for a collaboration with the island. This includes a series of projects aimed at enhancing sports and life in the great outdoors. 

“We can't wait to get on track and start this adventure"

"The sponsorship with Elba Island is strategic for SCOTT Italy as it will allow us to create and support projects that will boost all our market segments," - says Ivano Camozzi, Brand Manager of SCOTT Italy. - "We are very happy to undertake this path that focuses on the experience and enhancement of sport and the territory. We can't wait to get on track and start this adventure."

Races and new signposting 

Many activities are planned with, in October, the Capoliveri Legend Cup mountain bike race, and during the season a big boost will be given to the Capoliveri Bike Park project and to the signposting of routes. Elba will also become the headquarters and location for all SCOTT pro teams and there are photography and video projects planned that will see Elba and the athletes as the main protagonists.

A natural oasis with diversified products

"A little spirit of adventure is enough to discover the secrets of the other Elba ", the one less frequented and known by seaside tourists,” said Niccolò Censi, coordinator of Elba’s tourism board.” SCOTT Italy, he added, is the ideal partner to help attract more visitors looking for a natural oasis with diversified products.

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