At the ITB in Berlin we met Paolo Giuntarelli, regional director for cinema, tourism and sport of the Lazio Region.
As Rome and the Lazio region gear up for the 2025 Jubilee, how do you see 2024?
"Right now we are working on promoting sports tourism, but also on the major events that will see Lazio as a protagonist, such as the European Athletics Championship among others. We are focused both on major events and on the Jubilee, which will be both a national and an international tourist attraction. Of course, in parallel, we are also busy working on regulating legislative governance in our region.”
What can you tell us about overtourism, is it a major problem for the capital?
"Overturism is not a problem that any single region can resolve. What is needed are joint actions so that we can take pressure off the mass tourism that is concentrated on certain cities. Of course we are also aiming at deseasonalization, and at promoting the little-known towns and villages in our region that are real gems. Around Rome there is the whole Lazio region, and we aim at boosting awareness of its many excellences.”
