A new agreement signed at TTG ExperienceToscana Promozione Turistica signs a new international tourism cooperation agreement with the Regional Agency for Tourism Promotion of Alentejo, Portugal on 9 October at 12.30 p.m., on the second day of TTG Experience in Rimini. Francesco Tapinassi, director of Toscana Promozione Turistica, and Jose Santos, president of the Alentejo agency, are signing the agreement in the presence of Marcelo Rebanda, director of Portugal’s national tourism agency in Italy. The signing is to be followed by a tasting of Tuscan products with Alentejo wines.
A shared cultural and nature heritage
This is the tenth international agreement for the Toscana Promozione Turistica agency. The memorandum launches joint promotional actions based on the destinations’ shared strengths which go from their UNESCO heritage, wine tourism (lower Alentejo is European City of Wine 2026), parks and nature reserves, cycling and walking itineraries to outdoor activities, industrial tourism, and their rich food and olive oil traditions.
Fostering international cooperation
Tuscany and Alentejo further combine authentic landscapes with sustainable innovation, enhance local communities and transform tangible and intangible assets into meaningful travel experiences. The partnership fosters visibility, international cooperation, and new development opportunities, strengthening the global positioning of both destinations.
