The passenger experience at Rome Fiumicino airport is further improved with the debut of the Virtual Assistant, an advanced AI-based digital assistant.
Quick and easy access to essential travel information
Aeroporti di Roma has introduced this cutting-edge solution, developed in collaboration with Amazon Web Services (Aws) and Storm Reply, which responds concretely to the most urgent needs of travellers by providing real-time information and support. The Virtual Assistant offers passengers quick and easy access to essential travel information, accompanying them throughout their airport experience. Available via ADR's WhatsApp chatbot and the official website, the new digital tool - through Aeroporti di Roma's official mascot Adryx - allows travellers to stay informed at every stage of their journey, providing them with real-time flight updates, directions on airport services and personalized recommendations for a pleasant experience inside the terminals.
“Personalized support to approximately 50 million travellers”
“From the first “Buongiorno” to the last “Arrivederci”, we are committed to offering a smooth travel experience that combines Italian hospitality with technological innovation,- says Emanuele Calà, senior vice president transformation & technology Aeroporti di Roma. -The Virtual Assistant allows us to provide personalized support to the approximately 50 million travellers passing through our airports.”
The new Virtual Assistant uses text or voice messages
The Virtual Assistant interacts naturally with ADR passengers through text or voice messages, including: real-time flight information; parking availability; information on buses, taxis, trains to get to or from the airport; recommendations o restaurants, shops, malls and more. It also provides precise information on baggage pick-up points and baggage status; personalised guidance for travellers on connecting flights with communication in multiple languages and more features twill be added in the coming months.‘The AI-based Assistant is a distinctive example of how AI can seamlessly integrate into everyday user experiences, providing powerful yet unobtrusive contextual support to travellers,’ said Filippo Rizzante, Chief Technology Officer at Reply. ‘By combining multi-agent orchestration with AWS's generative AI services, we enabled the Assistant to handle complex queries in real time securely and efficiently across multiple languages and contexts.’
“Navigating one of Europe's busiest airports is easier and more enjoyable"
"Aeroporti di Roma's Virtual Assistant demonstrates how generative artificial intelligence can significantly transform passenger experiences, says Julien Groues, VP AWS France and Europe South. -We have created a solution that makes navigating one of Europe's busiest airport systems easier and more enjoyable."
