WayGlo Roma, is an emotional new platform with ten channels, thirty thematic formats and a daily schedule of more than a thousand podcasts, interviews, photos, videos stories, itineraries and curiosities – all about Rome.
Rome and its delights in a single portal
WayGlo Roma, the new Typimedia-branded cross-media platform, illustrates the city and its environs. This tourist-cultural format develops content by focusing on the user's interests: from history to traditions, from art to culture, from nature to food, from news to entertainment. Everything, in a single portal. Divided into channels and thematic formats, users navigate through the most diverse content with a constant and daily update that interfaces hour by hour on social media channels.
A daily filmed story
Dedicated to current events, the WayDay and WayNews channels feature Rome’s exhibitions and events. The city’s most evocative places and corners are to be found in the original WayNovel, a daily filmed story featuring the capital based on updates from leading newspapers.
Food experiences in Rome
The WayTour channel is a long journey through the capital, from its monuments, churches and street art to its beaches and sporting facilities. WayLife, the channel of the good life, features delightful aperitifs and historic taverns as well as food experiences. It also explains how to get married in Rome and where to go shopping as well as focusing on what the city has in store for children and families.
The history and traditions of the Eternal City
WayLand delves into Rome’s history and traditions, from places and people of the past to the most popular locations in the modern city. WayVisit takes us to the many neighbourhoods and districts of Rome, with the platform’s editorial staff suggesting the "ten things to do and see in...,” and WayPodcast presents a selection of podcasts. “Wayglo aims at telling the story of Rome, going beyond what we already know. It is a 360-degree platform featuring all there is to see, know, experience and discover in Rome,” says project manager Luigi Carletti.
