fbpx

Italy Best Golf.  A B2B platform created for the 2023 Ryder Cup

By Friday, 08 July 2022 11:02

Italy Best Golf is a B2B platform created for the 2023 Ryder Cup which will be held in Rome from 29 September to 1 October 2023

Italy is 10th in the world as a golfing destination

This unique sporting event will put Italy into the world spotlight as a golf tourism destination. According to data from the Italian Tourist Board, Enit, Italy is currently in tenth place worldwide for golfing tourism with 1.8 million arrivals and 3.9 million overnights.

The Ryder Cup comes third after the World Cup and the Olympics

The Ryder Cup that Rome will host in 2023 is the third most followed sporting event in the world in terms of popularity and media resonance after the World Cup and the Olympics. According to the Italian Golfing Federation it will bring revenues of €157 million with another €56 million coming from television rights and sponsorships, and the economic spin-off, which will have a very wide geographical and seasonal spread should not be underestimated. 

A B2B platform for golf packages

The Italy Best Golf platform will allow tourists from all over the world to plan and book their golfing holiday in a single operation, selecting the real time availability of green fees, hotel experiences and tourist services, and all with a single payment.  In addition it will provide B2B access to tour operators with golf holiday packages, while hotels will be able to access the reserved B2B area and make green fee bookings directly for their clients or create hotel+golf course packages.

“€1 billion more in tourism turnover in the post-Ryder Cup period”

“With the Ryder Cup in Rome the world of golf is offering a great opportunity to Italian tourism,” says Paolo Garlando, general manager of Italy Best Golf.  “Italy attracts an estimated 65 million foreign visitors annually and no less than 5% of these play golf. With an average expenditure, excluding travel, of €800, we could generate €1 billion more in tourism turnover in the post-Ryder Cup period.”

Latest Video

T Hotel Cagliari
Video

T Hotel Cagliari

T Hotel Cagliari, a 4-star design hotel with 205 rooms a TBa…

76
T Hotel Cagliari
Video

T Hotel Cagliari

T Hotel Cagliari, a 4-star design hotel with 205 rooms a TBa…

76

- Our Partners -

- Under the patronage of the Italian Tourist Board -

Image
© 2021 Travel Open Day Srl | All Rights Reserved. - P.IVA IT13119651001