fbpx

Italy’s first flagship store to open in China on the Ctrip platform

Monday, 08 November 2021 09:40

On 15 October Italy, with the Italian National Tourism Agency (Enit), will launch the first flagship store on the Asian market on the Ctrip platform - an innovative commercial exercise aimed at representing and promoting the evolution of Italy's tourism image. Found on the Chinese digital platform Ctrip, of the Trip.com Group a world leader in the travel industry, it consists of other platforms such as Skyscanner, and involves the Italian regions and art cities, increasing the visibility of the Italian brand on the Chinese digital system.

5_terre.png

A ground-breaking move

This move leverages the industry-leading technology and vast user base of the global travel group to connect directly with Chinese travellers. The Flagship Store is an official showcase for the destination, and an integrated presentation tool for Italy’s image. The page will be displayed when future Chinese tourists look for inspiration to give shape to their travel dreams in the Bel Paese.

The collaboration of the Italian regions

By aggregating the contents provided by the Italian regions participating in the project, the Flagship Store Italia on Ctrip contains travel itineraries, promotional videos and information on destinations. The promotional platform is also developed in an app version for mobile devices.

Progetto_senza_titolo.pngItaly as a trailblazer

Italy is one of the first countries in the world invited to have its own official profile on this platform. The initiative is part of a broader strategy developed by the Italian Tourist Board for positioning on Chinese digital platforms, a strategy that includes an important presence on all major social media.

Digital investments put Italy on the world stage. Palmucci

"Digital has become an incentive to increase the users' interest in new forms of tourism, such as virtual guided visits to museums, theatrical performances or online concerts. Investments in merchandising and platforms are firmly positioning Italy on the world stage,” said Enit’s president Giorgio Palmucci.

Image

Latest Video

Parco Cavour water park. Fun, relaxation and nature to spare
Video

Parco Cavour water park. Fun, relaxation…

Parco Cavour, a water park with fun, relaxation and nature t…

220
Parco Cavour water park. Fun, relaxation and nature to spare
Video

Parco Cavour water park. Fun, relaxation…

Parco Cavour, a water park with fun, relaxation and nature t…

220

- Our Partners -

- Under the patronage of the Italian Tourist Board -

Image
© 2021 Travel Open Day Srl | All Rights Reserved. - P.IVA IT13119651001