Through its divisions AG Hotels, dedicated to the hotel industry, AG Hotel Consulting is specialized in hotel consultancy, and AG Boutique Journey in inbound tourism.
Specialized in the tailor-made and luxury segment
AG Boutique Journey, specialized in the tailor-made and luxury segment, designs leisure, wedding, MICE and group itineraries with a high experiential value, combining iconic destinations and lesser-known locations. The product is developed by multilingual travel designers and implemented through a selected network of partners and suppliers, with à la carte concierge services and direct quality control throughout all stages of the trip. Distribution is mainly in the B2B sector, through agreements with leading tour operators and international consortia, commercial representation in key markets and a presence on selected B2B marketplaces dedicated to high-end incoming tourism.
Canada accounts for 38% of the demand
The 2026 season is set against a backdrop of solid and diversified international demand, driven by Canada, which today accounts for around 38% of the total, and supported by the Irish, US, Latin American, Australian and New Zealand markets.
“We manage every stage of the trip”
“The focus on local products and authentic experiences is the driving force and distinctive feature of what we offer and today represents the variable around which we build our complete range of leisure, luxury and wedding packages, as well as group and MICE products. We manage every stage of the trip from airport transfers to accommodation and guided tours. We also contract the suppliers so that we can control the quality of the product and create experiences that meet the expectations of international markets,” says Rocco Moscariello, director of AG Boutique Journey.
Accreditation from Italy’s the main cultural sites
In its 25 years of activity, first as the RSI group and then as AG Boutique Journey, the tour operator has gained accreditation from all the main Italian cultural sites such as the Vatican Museums, the Colosseum Archaeological Park, the Uffizi Galleries in Florence and St Mark's Basilica in Venice, with the number of museums and archaeological sites on the peninsula continuing to grow.
Focusing on Brazil and the United States
The same is true of suppliers, from transport companies in Sicily, Chianti wineries and grappa distilleries in Veneto and Friuli, the names available allow AG Boutique Journey to put together comprehensive packages that also enable domestic travellers to discover hidden aspects of their country. They also create programmes for groups and individuals based on pre-set formulas which is to say pre-packaged and therefore saleable on the open market to foreign tour operators. By focusing in particular on promotions and investments in Latin America, with a focus on Brazil, as well as in the United States, the 2026 targets of +50% turnover and passengers are easily achievable, depending on the political and macroeconomic context.
