A new Versilia entry for the Baglioni Hotels & Resorts group, which will manage the former Paradiso al Mare in Forte dei Marmi from 2026.
The hotel will be repositioned as a 5-star
The 3-star hotel, which is now closed, had 65-rooms and is located in the central Via Machiavelli, 100 metres from the beach. It will undergo a complete renovation, leading to its repositioning as a 5-star hotel. Renovations will begin in 2024 and will see the construction of 58 suites and rooms, as well as a sea-view rooftop with bar, a gym and a swimming pool.
“Ours is historic and authentic hospitality”
The highlight will be the 300 sqm spa.
"We have been working on this project for a long time and I am really happy to be able to give this positive signal to all our partners and to travellers who appreciate our historic and authentic hospitality," said the group's CEO, Guido Polito.