Marriott International has recognized the reservation teams at Courtyard by Marriott Rome Central Park, with the Global Sales Reservation Team Award.
Growing average room revenues
“The contribution of Alessandra Pasquali and Alberta Deledati to our sales reservation team has led to a significant improvement in the main performance indicators: a 12% increase in revenue in the individual guest segment with a 5% growth in average room revenue,- says sales manager Simona Ferro. – This results in an important increase in the market positioning of the Courtyard by Marriott branded hotel.”
Building customer loyalty by offering tailor-made solutions
The work carried out by the Sales Team on the Marriott Bonvoy Loyalty programme, first in the world with more than 228 million loyal customers, also produced significant results, registering a +40% increase in registrations compared to the previous year, and thus confirming the effectiveness of the strategies adopted. “An excellent service must be able to build customer loyalty by offering tailor-made solutions and interacting with guests with great empathy, says Antonella Ferro, general manager of the Courtyard by Marriott Rome Central Park.
Last year’s turnover was up by 4.5%
This further recognition by the international company Marriott, confirms the constant commitment to excellence of the Courtyard by Mariott Rome Central Park, which closed last year with a turnover growth of +4.50% over the previous year. For information: www.marriott.com/it/hotels/romcp-courtyard-rome-central-park/overview/
