The Hilton Turin Centre is the brand's second hotel in the Piedmontese capital, under the direction of the Della Frera Hotel Group.
Fully operation from September
Turin, one of the top ten Italian cities for tourist arrivals, is opening up to new markets and new targets. The Hilton Turin Centre opened in May, and will be fully operational from September. It is a 1950s building which has preserved the sobriety of the original Compagnia Anonima d'Assicurazione offices, but underwent a €50 million investment, €40 million of which went on the restyling.
There are 175 rooms, a bar and a restaurant
On five floors, the 175 spacious rooms include 36 suites and the Presidential Suite, with a private panoramic terrace, Turkish bath, Jacuzzi, kitchen and independent lounge. Warm tones and elegant furnishings with fine leathers and details in bronze and brass blend with curtains and upholstery that echo the motifs of Turin's Liberty style. The ground floor, in addition to the grandiose lobby, hosts the Alchemy Bar and the luminous Malia Restaurant overlooks a functional outdoor area where chef Luca Gubelli helms the Piedmontese cuisine infused with Asian influences. 
A wellness area and 11 meeting rooms
Guido Della Frera , founder and president of GDF Hotel Srl and Gruppo della Frera SpaThe exclusive Executive Lounge is the epitome of Hilton hospitality. On the lower floor, open from September, the wellness area has an indoor pool, fitness centre, sauna, Turkish bath, emotional showers and a treatment room. For private and corporate events there are now 11 meeting rooms and two foyers with hi-tech equipment and customizable catering services. This is the seventh property built in collaboration with Hilton, and it comes at a time of growth and expansion for GDF. “We chose Turin,- says Guido Della Frera , founder and president of GDF Hotel Srl and Gruppo della Frera Spa, -because as a rapidly developing city, it is distinguished by dynamic economic and cultural growth and plays an increasingly central role in the Italian tourism and business panorama.
Looking to the USA, UK and Far East
Under general manager Alberto Garbo, and operational since May, the five-star, which has a staff of 77 is currently at 40% occupancy, but aims to reach 75% soon, guaranteeing a level of quality up to Hilton standards. "We will target a leisure clientele from the USA, Great Britain, and the Far East as well as Italian corporate and MICE,- says Valeria Albertini, managing director GDF Hotel. -We aim to position Piedmont in the luxury segment and make the Hilton Turin Centre an urban luxury hotel, giving our guests the opportunity to extend their stay, which could increase from two to five days. To promote a better awareness of the city and the region, we have already scheduled a fam trip for September that will bring buyers from France, Switzerland, and Belgium to Turin.”
