The Ficcanterri Group's hotel brand Icon Collection adds the Botticelli hotel in Florence to its properties. In the coming months the hotel will be the protagonist of a thorough renovation for an investment of a some €10 million.
The aim is to reposition it in the segment of prestigious boutique hotels, as well as opening its starred restaurant. The property, which is near the historic centre, is currently a 3-star hotel with 34 rooms, a panoramic terrace and a lounge-bar.
Aiming for the luxury tourism segment
In recent months Icon Collection has continued to invest in its four Tuscan properties under management which are located between the Maremma and the Etruscan coast. Over €30 million has been put into The Sense Experience Resort, Park Hotel Marinetta, Antico Podere San Francesco and Borgo Verde. Established in 2019 by Federico and Riccardo Ficcanterri, Icon Collection is rapidly developing from a family business into a managerial enterprise and aiming for a prominent foothold in the luxury tourism segment.
