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Rome’s former PCI headquarters to be a five-star hotel

By Wednesday, 29 June 2022 10:21

The former PCI headquarters in Rome’s central Via Botteghe Oscure is to become a five-star hotel. The entrance hall of the building that housed the Italian Communist Party for many years, designed by Giò Pomodoro, and with the five-pointed gold star embedded in the floor, will remain as it is. As will the bust of PCI founder Antonio Gramsci set into the marble wall, and the flag of the Paris Commune on display. 

A 70-room hotel with a terrace

The historic building in Via delle Botteghe Oscure, which is next to the Largo Argentina archaeological site, is soon to become a 70-room five-star hotel with a terrace and restaurant. The announcement came from Giampaolo Angelucci, president of the Tosinvest financial company, owner of the property, who said he had signed a lease agreement with the Rossfin Group and the Ag Group hotel company. 

Which international luxury brand? 

The lessee has committed to the redevelopment of the approximately 8,000-square-metre building, respecting the architectural canons of the façade, as well as maintaining some of its historical elements. The hotel will be managed by the Ag Group, which will act as a white label company for an international luxury brand, whose identity has yet to be revealed.

“A building of historical and artistic relevance” 

"This operation is certainly one of the most significant in the first half of the year, both for the historical, artistic and cultural relevance of the building, and for the importance of the prestigious brand that will manage the hotel, and that has chosen Italy and Rome to strengthen its presence in Europe," commented Vincenzo Zubbo, head of business development at Colliers Italia, advisors for the leasing operation. 

Rome attracted €600 million hotel investments in 2019

Moreover, it confirms the new vocation of this area of the Eternal City which is attracting more and more hotel investments, in a context of strong recovery. In fact, after the record of some €600 million in 2019, 2021 has already touched the €400 million mark, showing Rome's great appeal for the hotel and hospitality sector.

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